DOLE Organic Pineapple Promotion is Part of Brand's Increasing Support for Organic Farmers Worldwide
March trade sales promotion in the U.S. and Canada
supports Organic Farming Research Foundation
WESTLAKE VILLAGE, Calif. (Feb. 26, 2015) — Dole has launched a month-long promotion that enlists its wholesale and retail customers to support organic farmers worldwide.
Starting March 1, 2015, the leading fresh fruit and vegetable provider will donate $1 for every box of DOLE® Organic Pineapples purchased by a wholesaler or retailer to the Organic Farming Research Foundation (OFRF), a Santa Cruz, Calif.-based organization that works to foster the improvement and widespread adoption of organic farming systems.
“We believe that if we succeed in our goal to make organic farming the leading form of agriculture, the result will be healthy and resilient people, ecosystems and economies,” explained OFRF Executive Director Brise Tencer. “Dole is comprised of a mix of company and family growers – many of them growing organic – so they believe in our efforts. This program contributes directly to our mission by simultaneously supporting organic family farmers and encouraging more retailers to stock organic product.”
The promotion is a continuation of Dole’s expanded focus on organic produce over the past few years. As a pioneer in organic banana and pineapple production for decades, Dole has shown its commitment to organic farmers both globally and domestically. To accompany its organic Pineapples, Bananas, and fresh vegetable products, including Celery, Celery Hearts, Green Onions and Hearts of Romaine, Dole now offers a line of organic salad blends.
"In addition to increased organic offerings, Dole has researched nutrient properties of organic fruit and vegetables in its own scientific labs. The company’s nutritional arm, Dole Nutrition Institute (DNI), is has studied the nutritional benefits of organic produce at the Dole Nutrition Research Laboratory at the North Carolina Research Campus."
The promotion runs March 1-31, 2015, and covers all wholesale and retailer purchases of DOLE Organic Pineapples in the U.S. and Canada.
About the Organic Farming Research Foundation
Founded in 1990, the Organic Farming Research Foundation (OFRF) is a leading champion of American organic family farmers that works to foster the improvement and widespread adoption of organic farming systems. OFRF cultivates organic research, education, and federal policies that bring more farmers and acreage into organic production.
About Dole Food Company, Inc.
Dole Food Company, Inc., is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, visit www.dole.com or follow us on Facebook at www.facebook.com/dole.